When AI describes a business like yours, what does it have to go on?

Your next customer is asking ChatGPT, Gemini or Perplexity about businesses like yours. Those engines read a website very differently than a search crawler does. This scan reads your page the way they do and tells you what they would find.

Being readable is not what gets you recommended, and we will not tell you it is. It is what decides whether the description is right when you do come up.

Free. No account, no card. Takes about 20 seconds. Every finding is verified against your live site, never a template.

Search stopped being a list

People used to get ten blue links and pick one. Now they ask an assistant a full question and take the answer it gives them. There is no page two to climb.

Language models do not read your site the way Google does. Vercel and MERJ instrumented more than 500 million AI crawler fetches and found the crawlers downloaded JavaScript files and never ran them (Vercel, The rise of the AI crawler). A site that assembles its content in the browser therefore arrives as a blank page. That is the finding underneath this whole product and it is the one we would defend anywhere.

What we will not tell you is that fixing all of it puts you in the answer. We tested that claim on ourselves. Across 34 assistant runs covering five Roseburg trades, the rank correlation between a business's score and how often an assistant named it was 0.069, on a scale where 1 is a perfect relationship and 0 is none at all. Our six highest-scoring local sites were named zero times. A site scoring 45 was named in four runs out of six. Both engines were reading star ratings and review counts out of a places index, which is something this scan does not measure at all.

That pilot was small, so it did not prove the score is worthless either. It proved we have no business selling it as a prediction. So this is an audit, not an oracle: it finds real defects on real pages and tells you what an engine can read off yours. We scanned 58 Douglas County businesses to find out how bad it is locally. Here is what came back.

The full study is published, with the method, the confidence interval, the reasons it might be wrong, and the county dataset it came from: read the null result in full. We would rather you check our work than take our word for it.

We scanned the neighborhood first

Before asking anyone for a dollar, we ran this scanner on real Douglas County businesses. These are the actual results, not a projection.

58
businesses scanned
57.3
average score out of 100
33
graded D or F
0
scored an A
Including our own

This page failed 13 of its own checks the first time we scanned it. It fails 3 today.

58
grade D
91
grade A

That first score was a D. We had no business entity in our code, no phone number a machine could read, and no structured pricing. We fixed exactly what this scanner told us to fix, which is the same work we sell you. It took one afternoon.

Read that as what it is: we found real defects on our own site and closed them. It is not proof that anyone started recommending us, and we are not going to present it that way. We have never measured a business becoming more visible in AI answers, ours included, and until we run the experiment that would show it we will keep saying so.

You do not have to take our word for any of it. Put our own address in the box at the top of this page and read the result yourself. Right now we still fail 3 of our own checks, and we are not going to pretend otherwise. The score itself moves around by a few points between scans, because one of the performance checks depends on the network, which is a good reason not to read too much into any single number including your own.

"Every business in this town is getting described to a customer by a machine that has never walked through the front door. We would rather that description be right."
Shane Hayes, founder, The Roseburg Plug LLC

Who is behind this

GridSignal is a product of The Roseburg Plug LLC, a registered Oregon limited liability company operating a downtown office and production studio in Roseburg since February 2026. We are a real company you can drive to, not an overseas mailbox.

537 SE Main Street, Roseburg, Oregon 97470
(541) 378-5562
theroseburgplug@gmail.com
No reviews are shown on this page because GridSignal is new and we will not invent them.

If you want us to do it

Start with the free scan, because it decides which of these you actually need. Most sites turn out to need the second one or none of them.

Rebuild it
$899
one time, then hosting
  • Your site rebuilt on our platform
  • Your content in the raw HTML, where crawlers can read it
  • Knowledge graph, robots.txt and sitemap generated
  • Before and after scan on the same checks, measured
  • Then $29 or $59 a month to host it

Worth it if your content only appears after JavaScript runs, or your server turns away ordinary requests. The scan tells you. If neither is true, do not buy this.

Keep it that way
$49/mo
one site, cancel anytime
  • Re-scanned every month, with an alert when something breaks
  • Every issue found on your site
  • The exact fix for each one
  • Ordered by how much each one moves this score
  • Plain English, no jargon

For a site that is already fine. Sites break quietly, usually after a plugin update or a redesign, and nobody notices for months.

No website at all
$899
then $29 a month
  • A three page site on your own domain
  • We register the domain or move the one you have
  • Copy written with you, on a phone call
  • Built with the schema this scanner looks for
  • $59 a month for the ten page version
See how that works

Read the free advice on that page first. It costs nothing and it may be all you need.

None of these buy you a place in an AI answer, and anybody selling you that is ahead of the evidence. What they buy is a website an engine can read correctly, checked every month instead of once. If you want the free version of the strongest thing we know: finish your Google Business Profile. Google documents it as an input to its AI answers, it costs nothing, and there is nothing in it for us.